Political campaigns often send out various versions of the same basic email message. Depending on the sophistication of their database, a campaign will send out emails to groups based on gender, age group or their stated position in a particular issue. There might also be one version for big donors, a different one for smaller donors and a third for supporters but non-donors — the people the campaign wants to encourage to donate.
We don’t know which, if any, special group Ben Sasse’s campaign was targeting when it set this glitchy email Friday, but it looks as if the declared anti-Obamacare candidate in the race for Mike Johanns’ Senate seat might have suffered from some of the same technical snags as the much-maligned roll-out of the Affordable Care Act. We just hope it wasn’t a $300 million snafu.
Sasse’s email was headlined: “RE: Generic Email sent to Online Signups”
Campaign manager Tyler Grassmeyer followed up a couple of hours later with an agile, non-generic email apology for the earlier message:
“As you know, there is nothing generic about the problems our country faces or the constructive conservative solutions Ben Sasse can bring to the U.S. Senate to fix those problems.”